Sony Mobile launches Xperia Sola in Australia

Sydney, May 17 2012 – Sony Mobile Communications has this week launched the latest addition to its portfolio of Android powered Xperia smartphones – the Xperia Sola. Complete with Sony technology, premium entertainment options and innovative floating touch navigation, the NFC enabled Xperia Sola comes equipped with Xperia SmartTags, allowing consumers to change their smartphone’s settings and applications to fit their lifestyle in an instant. The Xperia Sola will be retailed exclusively through Harvey Norman outlets nationally for $486 RRP.

Floating touch navigation

Available exclusively on the Xperia Sola, Sony’s latest tech innovation – floating touch technology – allows users to navigate the web without actually having to touch the screen. Users simply hover their finger above the screen so it acts like a moving curser and once the desired link is found and highlighted and a simple tap will load the page. Floating touch functionality will evolve with new user applications through software updates and engagement with developers.

Sean Coulson, Head of Xperia Marketing for Sony Mobile Australia, commented, “The Xperia Sola comes with the power of Sony and a sense of magic with our floating touch technology giving consumers a fun new way to browse the web. With Xperia SmartTags out of the box and access to the latest content through the Sony Entertainment Network, Xperia Sola is perfect for consumers looking for ease of use and the best in entertainment in a smart and innovative smartphone.”

Simplify everyday life with NFC SmartTags

The Xperia Sola is NFC enabled and comes with two NFC Xperia SmartTags which users are free to customise to suit and simplify everyday life. By touching an NFC enabled Android smartphone, such as the Xperia Sola, on a SmartTag, a pre-configured profile in the smartphone will launch and the two SmartTags included with Xperia Sola can be customised with up to 10 commands. The Xperia Sola supports NFC pairing, allowing consumers to enjoy greater connectivity with other NFC smartphones, applications and services by tapping their smartphones together.

Powerful entertainment anytime, anywhere

Boasting the some of the most innovative display and sound technology on the market, the Xperia Sola is powered by a 1GHz Dual Core Processor for super fast browsing. The Xperia Sola also gives users access to the Sony Entertainment Network and over seven million songs from Music Unlimited or on-demand blockbuster movies from Video Unlimited.