{"id":513,"date":"2011-08-11T15:11:28","date_gmt":"2011-08-11T05:11:28","guid":{"rendered":"http:\/\/www.newtricks.net.au\/?p=513"},"modified":"2011-08-11T15:11:28","modified_gmt":"2011-08-11T05:11:28","slug":"htc-beats-dr-dre-set-introduce-era-mobile-audio","status":"publish","type":"post","link":"https:\/\/www.newtricks.net.au\/index.php\/2011\/08\/htc-beats-dr-dre-set-introduce-era-mobile-audio\/","title":{"rendered":"HTC and Beats By Dr. Dre Set To Introduce New Era in Mobile Audio"},"content":{"rendered":"

Strategic investment to result in Beats integrated HTC phones<\/em><\/p>\n

Taoyuan, Taiwan & Los Angeles, CA \u2013 August 11, 2011<\/strong> \u2013 HTC Corporation, a global designer of mobile devices, today announced a strategic partnership with Beats\u2122 Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre\u2122 audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.<\/p>\n

\u201cThe HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,\u201d said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. \u201cFor Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.\u201d<\/p>\n

\"dr<\/a>
dr dre In-Ear Headphones<\/figcaption><\/figure>HTC\u00ae and Beats\u2122 have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.<\/p>\n

\u201cBeats is a unique sound experience that is much more than headphones. The Beats team knows what music quality is and we are very excited to be partnering with them,\u201d said Peter Chou, CEO of HTC Corporation. \u201cIt\u2019s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer\u2019s mobile experience and audio is a critical part of that experience.\u201d<\/p>\n

HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC\u2019s entry into the youth and accessories markets globally.<\/p>\n

As part of the partnership, HTC will make a strategic investment in Beats Electronics and the company will continue to operate autonomously. The agreement will not affect any current Beats By Dr. Dre business partnerships, which include product launches withartists such as Lady Gaga, Diddy and Justin Bieber as well as businesses such as Hewlett-Packard, Monster, Chrysler, New England Sports Ventures and Liverpool FC.<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategic investment to result in Beats integrated HTC phones Taoyuan, Taiwan & Los Angeles, CA \u2013 August 11, 2011 \u2013 HTC Corporation, a global designer of mobile devices, today announced a strategic partnership with Beats\u2122 Electronics LLC, the company redefining …<\/p>\n","protected":false},"author":4,"featured_media":514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,53,31],"tags":[299,298,303,158,301,300,250,302],"_links":{"self":[{"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/posts\/513"}],"collection":[{"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":1,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/posts\/513\/revisions\/515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/media\/514"}],"wp:attachment":[{"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newtricks.net.au\/index.php\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}